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Ethical Business Salvation

Rev. Sun Myung Moon’s Practical Vision to Save America

I was fortunate to work in a key project that Rev. Sun Myung Moon founded in 1987 to save America from its moral and spiritual and physical decline.  In his wisdom, Rev. Moon founded a business with the salvation of America at its heart.  The logo embodies the heart behind this ministry

It was originally named the Happy Mind Home Shopping Club.  However, due to complaints from the Home Shopping Network, the name was changed to the Happy Mind Shop at Home Service.

The service was launched in September, 1987 from a warehouse on V St. NE in Washington, DC.  Initially there were about 1000 non perishable products stocked that could be delivered to customers’ homes.  Later, this was expanded to a selection of about 6000 products, including perishable items.  At that time, there was only one other home delivery service in Metro Washington DC, Telegrocer (no longer in business).  As usual, Rev. Moon was way ahead of his time.

I became one of the first delivery agents for the company.  My delivery area was in the Brookland area and vicinity of Washington, DC.  The company did direct mail advertising, and I began delivering to a few customers.  My wife Stacey and I promoted the service door to door in our neighborhood, too.

According to Rev. Moon, who visited the business location on June 30 1990 (I’m not 100% sure of the year), the Happy Mind Shop at Home Service has three main purposes:

  • To facilitate the accomplishment of Home Church (more about this later).
  • To facilitate the promotion of the Washington Times Newspaper.
  • To allow those doing the business to make money.

In 1989 I moved to the Capitol Hill area of Washington DC.  Renee Corley was the Happy Mind delivery agent in that area at the time.  She had just moved out of the area, so I took over her area, which we served continuously until May, 2016.

According to Larry Moffit, at a meeting at the Washington Times building, Rev. Moon stated when asked what his most important legacy in the United States would be, he answered, “The Happy Mind Shop at Home Service”.  I think that this tells us a lot about the heart of Rev. Moon.  He was and still is a man on a mission to save all of the people in the United States, and the world.  But, practically speaking, how?  How will every home in the United States be reached?

We can understand something of Rev. Moon’s heart when we look at this excerpt from a speech given on January 8th, 1976 at Jacob House in Tarrytown, NY:

In this religion each person is so important as to correspond to thousands of members. You and all under you will collapse. Know how many people are in the church. Find out how many of the world’s population must be taken care of by each of you.  You are responsible for the eternal life of so many people.

On January 1st, 1979, Rev. Moon launched “Home Church”.  Home church is a practical ministry to serve and educate families in a 360 home area or multiple thereof, such as 720 homes, 1080 homes, or a 3.6 mile radius area.  Going back to Rev. Moon’s words above, if there are 1000 people who understand this imperative, and 327 million people and the average household size is 3.6 people, then each person would be responsible for about 91,000 homes.

In September 2004 Rev. Moon conducted his last Hoon Dok Hae before leaving America for an extended time.  The meeting was held at the Sheraton National Hotel in Arlington, Virginia.  At that time, he instructed that the section on Home Church and Tong Ban Breakthrough be read (Cheon Seong Gyeong pp. 2021 to 2078).  So these were the instruction that he left America with as he returned to Korea for an extended period.  As such, we should study and pay close attention to these words.

But how, practically, could you take care of a specific geographic area with thousands of homes.

In the Cheon Seong Gyeong on p. 2056 Rev. Moon explains

I created a company named, Happy Mind, which in Korean is Haeng bok eui
Ma-eum. It is a company I have developed and invested in continually for sev-
en years. What does this company do?  It is for the organization of the Home
Church. This organization should be connected to the tong ban breakthrough
activities and should try to win over the families. Once you win them over,
then everything will be possible. There is no better foundation that exists for
the mobilization of the masses. (213-299,1991.1.21)

Enter the Urban Grocery Delivery System.  Unfortunately, the Happy Mind Home Shopping Service closed in June, 1994.  Fortunately, Urban Grocery took the foundation started with the Happy Mind Shop at Home Service and beginning on July 5th, 1994, developed it into what is now the Urban Grocery Delivery System.

Watch this video to see why every community servant should be utilizing the Urban Grocery Delivery System:

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